Standard flyer sizes in inches, mm and pixels, from US letter to A5 and DL, plus the main brochure fold types and how to set up a print-ready file.
In the US it is letter size, 8.5 × 11 in (216 × 279 mm), with half letter (5.5 × 8.5 in) as the common smaller option. In the UK and Europe it is A5 (148 × 210 mm), with A4 and DL also widely used.
An A4 sheet (210 × 297 mm) folds to DL, 99 × 210 mm. A US letter sheet (11 × 8.5 in) folds to roughly 3.7 × 8.5 in. The panel that folds inside is made slightly narrower so it closes flat.
Bi-fold (half fold, 4 panels), tri-fold or letter fold (6 panels), Z-fold (6 panels folded like a concertina), gate fold (two outer panels meeting in the middle) and roll fold (4 or more panels rolled inwards).
At 300 dpi an A5 flyer is 1748 × 2480 px, or 1819 × 2551 px with 3 mm bleed on every side. A US letter flyer is 2550 × 3300 px, or 2625 × 3375 px with 0.125 in bleed.
In everyday use the words overlap. A flyer is usually a single flat sheet, often printed on one side, while a leaflet or brochure is more often folded into panels and printed on both sides.