About Dlang

Dlang is a premier basketball training academy based in Switzerland, dedicated to nurturing both kids and adults to elevate their basketball skills. Offering professional coaching, Dlang’s programs range from individual and group training sessions to specialized camps, clinics, and workshops. Their goal is to provide a comprehensive learning experience that caters to every player’s development needs.

Challenges

Dlang sought to expand their online presence with a fully functional, user-friendly website to streamline the registration process for their various basketball camps. Their key requirements were:

  • Camp Registrations with Dynamic Pricing: Dlang needed a flexible pricing structure that would adjust based on session types, the number of days, and other user selections.
  • Seamless Direct Checkout: To provide a smooth user experience, Dlang wanted a direct and easy-to-use checkout process for camp registrations.
  • Multilingual Support: As a Switzerland-based academy, offering a French-language version of the website was crucial.
  • Integrated Shop: Dlang also required an eCommerce section for selling branded sports merchandise like hoodies and T-shirts.

Without these features, Dlang faced significant limitations, including:

  • No option for users to register for the camps

  • No option to set dynamic pricing based on user choices

  • No option to checkout for Camp signup process

  • They needed to make the website available in French as well

  • They needed a Separate Shop Section in the website

Strategy

Dlang requested a WordPress-based solution, and WooCommerce, with its flexibility and robust ecosystem of plugins, was the natural choice. We customized several aspects of WooCommerce to meet Dlang’s specific needs for dynamic pricing and checkout flow.

Industry:

Ecommerce

Location:

United States

Tools and Technologies:

PHP/WordPress WPML WooCommerce CSS

Key Services Provided

  • Custom eCommerce Functionality: We implemented a custom registration process for basketball camps, complete with dynamic pricing features based on user inputs.
  • Content Translations: To make the website accessible to French-speaking users, we integrated multilingual functionality, allowing users to seamlessly switch languages.

Design & Development

Our design and development process included:

  • Fully Customized Home Page: Following a detailed Figma design, we created a visually appealing and intuitive homepage that encapsulates Dlang’s brand and mission.
  • Camp Registration Forms with Checkout: We built user-friendly forms that allow participants to sign up for camps and complete their registrations with an easy checkout process.
  • Shop Section: A dedicated online store was created for Dlang to sell their branded sports merchandise.
  • Mega Menu for Camps: To improve site navigation, we introduced a mega menu, making it easy for visitors to find and register for various training camps.
  • Multilingual Support: We enabled language switching options to cater to both English and French-speaking visitors, enhancing user accessibility.

Results

The final solution provided Dlang with a fully customized, responsive website that met all of their requirements. Key achievements include:

  • Dynamic Camp Registration with Direct Checkout: Users can now register for camps, select various session options, and complete their sign-ups in a streamlined checkout process.
  • Online Store for Merchandise: Dlang now has an online shop where they can sell their branded products, helping them generate additional revenue.
  • Multilingual Functionality: French-speaking users can easily navigate the site, improving the overall user experience.

In the end, Dlang’s new website not only improved operational efficiency but also provided a more engaging and professional online presence that supports their growing basketball community.