D2C Ecommerce Solution for a Nutraceutical Company Providing Healthcare and Wellness Products to End Consumers
About Fabulous Pharma Pvt Ltd
Fabulous Pharma Pvt Ltd is a trusted nutraceutical manufacturing unit, offering a diverse range of wellness products, food supplements, calcium, vitamins, and minerals. Their mission is to enhance quality of life through innovative, health-focused products. With a team of competent pharmacists, Fabulous Pharma emphasizes customer health and well-being by continuously researching and introducing new products in line with market trends. Their focus on reliable manufacturing and packaging processes ensures they meet customer expectations in the ever-evolving health and wellness market.
Challenges
Fabulous Pharma required a robust ecommerce solution to showcase and sell their manufactured products directly to end consumers. A key challenge was the need to display certification logos specific to different product categories (e.g., multivitamin products required additional certifications compared to personal care items). Additionally, they wanted product pages to feature animations to grab customers’ attention. The ecommerce platform also needed optimized elements such as a “Buy Now” button and notices for free shipping qualifications to improve conversion rates.
Strategy
We started by developing a fully functional ecommerce website, ensuring the product page layout accommodated product-specific certifications and animations. These custom sections were designed to enhance trust and engagement with the end consumer. Conversion optimization features, such as the “Buy Now” button and free shipping qualification notices, were strategically added.
Once the website was live, we implemented onsite SEO strategies, which quickly started driving organic traffic. For brand awareness, we launched several digital marketing campaigns, resulting in a significant increase in website visitors and overall engagement.
Location:
United States
Tools and Technologies:
PHP/WordPress MySQL JavaScript/CSS Adobe Premiere Adobe PhotoshopKey Services Provided
- Website Development
- SEO
- Graphic Design
- Integrations (Google Analytics, Zoho Mail, Facebook Pixel)
- Digital Marketing
- SSL Setup
- Backup Management
Design & Development
- Landing Page Design: Developed an intuitive, easy-to-navigate homepage.
- Email Notifications: Automated order email notifications sent to both customers and admin.
- Product Page Layout: Custom-designed layout featuring product-specific certifications and animations.
- WhatsApp Chat Button: Enabled a chat button for quick customer queries.
- Mobile Responsive Layout: Ensured the site was optimized for all devices.
- SEO Settings: Implemented dynamic settings to handle product and category titles and descriptions for better search engine visibility.
- Shipping Rules: Set up rules to manage free shipping qualifications and other shipping costs.
Results
Fabulous Pharma now has a fully functional ecommerce website tailored to their needs. As a result of ongoing SEO efforts and awareness campaigns, the company experienced significant growth in organic traffic and customer engagement.
Average Monthly Results:
1500+
Active Users
45K
Total Events
250+
Key Events
The ecommerce platform now serves as a vital tool in expanding their customer base and boosting brand visibility.